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Ninja Turtles: Out of the Shadows
We promoted the new Ninja Turtles movies with three youtubers who appeared on a video singing a rap created for the action and that included a call to action to participate on a rap contest.
Winners were invited to attend the movie premier with the youtubers. Furthermore, there was a dedicated landing designed for the action with adhoc contents:
are files sent to a web browser via a web server to record the activities of users on the website and
allow more fluid, personalised browsing.