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Ford at Le Mans
We promoted FORD’s most radical side with the presence of their GT Model at Le Mans.
We drove a FORD Focus ST from Madrid to Le Mans, sharing the experience on social media. Once we arrived at the circuit, we shared FORD’s presence on our main channels. It was a 360 action that our users enjoyed through online and print content, videos and live streaming on social media.
The action included:
Travel from Madrid to Le Mans with live streaming on social media