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The main goal of the action was to promote the technological and young side of BMW with a video series focusing on the BMW Genius team and Carlos Rocha. Every article had a Call to Action with the purpose of finding new people to incorporate to the BMW Genius team.
Besides Auto Bild, the action also incremented its visibility on Top Gear, ComputerHoy.com, TicBeat.com,Hobby Industria and their main social media channels.