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BMW Genius

The main goal of the action was to promote the technological and young side of BMW with a video series focusing on the BMW Genius team and Carlos Rocha. Every article had a Call to Action with the purpose of finding new people to incorporate to the BMW Genius team.

Besides Auto Bild, the action also incremented its visibility on  Top Gear, ComputerHoy.com, TicBeat.com, Hobby Industria and their main social media channels.

Date:

October- november 2016

BMW Genius

BMW Genius

Project carried out for:

BMW Spain

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Contact BrandLab

Contact Juan Carlos García | Phone + 349 151 40 600

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